Lost or Guided? The Two Paths Every Brand Faces

Most brands wander online without direction—posting randomly, chasing trends, and losing traction. In this post, Jeremy T. Grant shares how to move from being a Lost Brand to a Guided Brand by using the compass (identity) and map (strategy) framework. Learn why story always beats statistics, how to define your brand’s true north, and the simple steps to build content that creates trust, engagement, and growth.